Conceptual Model of Strategic Benefits of Competitive Intelligence Process

The paper aims to explain the process that is commonly used to create and maintain a competitive intelligence system in organizations and to provide the most common benefits of competitive intelligence for organizations.A review of literature on Competitive intelligence within organizations is reviewed to explore their current state, tools to collect, analyze, and communicate competitive information and the strategic benefits of the competitive intelligence process. The findings of this research suggest that organizations tend to focus on developing competitive intelligence processes. This process is able to provide the organization with sustainable competitive advantage.An empirical study can be undertaken to establish how competitive intelligence process influences the quality of intelligence information and how intelligence information subsequently influences strategic benefits expansion in organization.